Family and Friends Giving

How to Use CLI’s Family and Friends Giving Campaign Toolkit

Literacy has the power to transform lives, but too many teachers, schools, and communities lack the resources they need to unlock every child’s potential. That’s where you come in. The Family and Friends Giving Campaign is your opportunity to support CLI’s mission by rallying your network to invest in the future of students, empower teachers, and strengthen communities through literacy.

By using this toolkit, you’re helping to raise critical funds to ensure that CLI can continue partnering with schools, equipping educators with the tools they need to inspire students and nurture a love of reading. Together, we can drive change, one classroom, one child, and one community at a time.

Follow the steps below to easily share the campaign on your social media channels and encourage your network to join this movement for change.

Step Details
Access the Toolkit Visit the provided link or download the materials directly from the email or website where the toolkit is hosted.
Download Social Media Graphics
  • On a Computer: Right-click on the desired image and select “Save Image As” to save it to your device.
  • On a Mobile Device: Press and hold the image, then tap “Download Image” or “Save to Photos.”
Copy the Text for Your Post
  • Highlight the sample text provided for each graphic.
  • On a Computer: Right-click and select “Copy.”
  • On a Mobile Device: Press and hold the text, then tap “Copy.”
Add Campaign Hashtags Include these hashtags: #UnlockingTheFuture, #LiteracyToLiberation, #CLIforChange, #SupportTeachers, #SupportStudents
Tag CLI
  • Facebook: @ChildrensLiteracyInitiative
  • Twitter (X): @CLIupdates
  • Instagram: @cliupdates
  • LinkedIn: @childrens-literacy-initiative
Add a Personal Touch Share why you support CLI to make your post more personal and engaging.
Post on Social Media
  • Paste the copied text into your social media platform’s post editor.
  • Add the downloaded graphic by clicking “Add Image” or “Upload Photo.”
  • Include hashtags and tag CLI.
Share Across Platforms Post on all your social media channels to maximize impact.
Encourage Your Network Ask friends, family, and colleagues to support CLI by sharing your post or donating.
Need Help? Reach out to CLI’s Marketing Team at marketing@cli.org for assistance.

Facebook & LinkedIn

Post #1 – Supporting Victims of Natural Disasters

One Book. One Dollar. One Fresh Start.

Imagine losing your home—and the books that comfort, teach, and inspire. That’s the reality for many families impacted by the LA fires. But together, we can help restore hope.

CLI’s Books for a Fresh Start campaign is delivering 1,000 books to children, families, and teachers who have lost so much. Every $1 donation provides a book to someone in need. Will you help us turn the page to a brighter future? Give today and spread the word!

Donate now: givebutter.com/drUm4e

Share this post using #BooksForAFreshStart

Post #4 – I ❤️ Literacy

Make Literacy Your Love Language.

This February, show your for literacy with a gift that keeps giving. For many children, books are more than just pages—they are doorways to possibility. With a small monthly gift, you can provide books, resources, and teacher support to help more kids discover the joy of reading.

Plus, we’ve got a special thank-you for you!

✨ $10/month – CLI I ❤️ Literacy sticker + bookmark
📖 $25/month – A signed book by Jamila Thompkins-Bigelow
📚 $50/month – A CLI book bundle featuring diverse, high-quality children’s books

Join the CLI I ❤️ Literacy movement and make a lasting impact. Set up your monthly gift today!

🔗 givebutter.com/p5eGEI

#ILoveLiteracy #GiveMonthly #BooksChangeLives

Post #5 – I ❤️ Literacy

Love Books? Pay It Forward!

Books change lives. So can you. This February, become a monthly donor & give the gift of literacy to children who need it most. Plus, enjoy exclusive thank-you gifts!

Join the I ❤️ Literacy movement now: givebutter.com/p5eGEI

#ILoveLiteracy #BooksMatter

Graphics

Instagram & Twitter (X)

Post #1 – Supporting Victims of Natural Disasters

Books Bring Comfort & Hope. Let’s Give More.

After the LA fires, families and teachers lost everything—including cherished books. Let’s help.
$1 puts a book in the hands of a child. $1,000 = 1,000 books. Every dollar counts.

📖 Donate now: givebutter.com/drUm4e

💙 Share this & join the movement! #BooksForAFreshStart

Post #2 – Supporting Victims of Natural Disasters

Books Bring Comfort & Hope. Let’s Give More.

After the floods in NC, families and teachers lost everything—including cherished books. Let’s help.
$1 puts a book in the hands of a child. $1,000 = 1,000 books. Every dollar counts.

📖 Donate now: givebutter.com/drUm4e

💙 Share this & join the movement! #BooksForAFreshStart

Post #3 – I ❤️ Literacy

Small Gift. Big Impact.

Books build futures. Your monthly gift makes that happen.

Join CLI’s I ❤️ Literacy movement this February & support literacy every month. PLUS, enjoy exclusive donor gifts! 🎁

📚 Link in bio to give today!
#ILoveLiteracy #BooksChangeLives

Post #4

Reading is more than a skill—it’s a foundation for confidence, identity, and growth. At CLI, we’re dedicated to supporting teachers with the tools they need to empower young readers. Join our movement for literacy & make an impact that lasts a lifetime. givebutter.com/Lwui3K

Graphics

Social Toolkit Post 1


Social Toolkit Post 2

Social Toolkit Post 1


Social Toolkit Post 2

Social Toolkit Post 1


Social Toolkit Post 2

Social Toolkit Post 1


Social Toolkit Post 2

Facebook Banners


Social Toolkit Post 1


Social Toolkit Post 2


Social Toolkit Post 1


Social Toolkit Post 2

Videos

Empowering Educators, Inspiring Readers – Thanks to You!

Sharing link: https://vimeo.com/1033196914?share=copy#t=0


 

Your Support Inspires Young Readers – Thank You!

Sharing link: https://vimeo.com/1027494306/4926df9f30?ts=0&share=copy

Join Us in Unlocking the Future of Literacy

Thank you for your commitment to advancing children’s literacy through our social media toolkit. Your participation is vital in empowering teachers, transforming schools, and fostering thriving communities.

If you encounter any issues or have questions while using the toolkit, please don’t hesitate to contact our Marketing Team at marketing@cli.org. We’re here to assist you.

Ready to make an even greater impact? Visit our Givebutter donation page to contribute directly to our mission. Your generosity helps us provide Black and Latinx children with the high-quality, culturally sustaining literacy instruction they deserve.

Join the Movement – Support Children’s Literacy. Together, we can unlock a brighter future for every child.

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