Family and Friends Giving

How to Use CLI’s Family and Friends Giving Campaign Toolkit

Literacy has the power to transform lives, but too many teachers, schools, and communities lack the resources they need to unlock every child’s potential. That’s where you come in. The Family and Friends Giving Campaign is your opportunity to support CLI’s mission by rallying your network to invest in the future of students, empower teachers, and strengthen communities through literacy.

By using this toolkit, you’re helping to raise critical funds to ensure that CLI can continue partnering with schools, equipping educators with the tools they need to inspire students and nurture a love of reading. Together, we can drive change, one classroom, one child, and one community at a time.

Follow the steps below to easily share the campaign on your social media channels and encourage your network to join this movement for change.

Step Details
Access the Toolkit Visit the provided link or download the materials directly from the email or website where the toolkit is hosted.
Download Social Media Graphics
  • On a Computer: Right-click on the desired image and select “Save Image As” to save it to your device.
  • On a Mobile Device: Press and hold the image, then tap “Download Image” or “Save to Photos.”
Copy the Text for Your Post
  • Highlight the sample text provided for each graphic.
  • On a Computer: Right-click and select “Copy.”
  • On a Mobile Device: Press and hold the text, then tap “Copy.”
Add Campaign Hashtags Include these hashtags: #UnlockingTheFuture, #LiteracyToLiberation, #CLIforChange, #SupportTeachers, #SupportStudents
Tag CLI
  • Facebook: @ChildrensLiteracyInitiative
  • Twitter (X): @CLIupdates
  • Instagram: @cliupdates
  • LinkedIn: @childrens-literacy-initiative
Add a Personal Touch Share why you support CLI to make your post more personal and engaging.
Post on Social Media
  • Paste the copied text into your social media platform’s post editor.
  • Add the downloaded graphic by clicking “Add Image” or “Upload Photo.”
  • Include hashtags and tag CLI.
Share Across Platforms Post on all your social media channels to maximize impact.
Encourage Your Network Ask friends, family, and colleagues to support CLI by sharing your post or donating.
Need Help? Reach out to CLI’s Marketing Team at marketing@cli.org for assistance.

Facebook & LinkedIn

Post #1

In classrooms across the nation, children are discovering their voices and building their futures through literacy. But many Black and Latinx children still lack access to the resources and representation they deserve. Join us in breaking down these barriers by supporting CLI’s mission to empower educators and create joyful, equitable learning spaces. Donate today to give the gift of literacy and be part of this change! – givebutter.com/Lwui3K

Post #2

This Thanksgiving, we’re grateful for teachers who work tirelessly to inspire young readers and for supporters like you who help make it possible. Honor the educators who shaped you by giving to CLI—your support helps transform classrooms and empower the next generation of leaders. – givebutter.com/Lwui3K

Post #3

Every child deserves the gift of literacy. Join us in our mission to improve teachers’ skills and boost children’s academic achievement through effective literacy instruction. Your support makes it possible! Donate now and make a difference. – givebutter.com/Lwui3K

Post #4

Let’s write a brighter future for children together! Join the nationwide community of supporters and give to CLI. Your donation helps us empower teachers and transform literacy instruction for children’s success. Give today! – givebutter.com/Lwui3K

Graphics

Instagram & Twitter (X)

Post #1

Reading is more than a skill—it’s a foundation for confidence, identity, and growth. At CLI, we’re dedicated to supporting teachers with the tools they need to empower young readers. Join our movement for literacy & make an impact that lasts a lifetime. – givebutter.com/Lwui3K

Post #2

We’re grateful for the teachers who inspire us every day and the supporters who make CLI’s work possible. This Thanksgiving season, honor an educator who shaped your life by giving to CLI and supporting equitable literacy for all. – givebutter.com/Lwui3K

Post #3

Too many children lack books that reflect their lives. CLI is working to change that by bringing culturally relevant resources to classrooms. Join us in our mission to uplift children through literacy. Donate today! – givebutter.com/Lwui3K

Graphics

Social Toolkit Post 1


Social Toolkit Post 2

Social Toolkit Post 1


Social Toolkit Post 2

Facebook Banners


Social Toolkit Post 1


Social Toolkit Post 2

Videos

 

Empowering Educators, Inspiring Readers – Thanks to You!

Sharing link: https://vimeo.com/1033196914?share=copy#t=0


 

Your Support Inspires Young Readers – Thank You!

Sharing link: https://vimeo.com/1027494306/4926df9f30?ts=0&share=copy

Join Us in Unlocking the Future of Literacy

Thank you for your commitment to advancing children’s literacy through our social media toolkit. Your participation is vital in empowering teachers, transforming schools, and fostering thriving communities.

If you encounter any issues or have questions while using the toolkit, please don’t hesitate to contact our Marketing Team at marketing@cli.org. We’re here to assist you.

Ready to make an even greater impact? Visit our Givebutter donation page to contribute directly to our mission. Your generosity helps us provide Black and Latinx children with the high-quality, culturally sustaining literacy instruction they deserve.

Join the Movement – Support Children’s Literacy. Together, we can unlock a brighter future for every child.

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